Why exactly do fights break out when people are drinking? You might think it's simple biochemistry—alcohol molecules wreaking changes on brain cells, leading to behavior change, leading to a broken nose and community service. But simple biochemistry isn't enough to explain much about mental life—not even such supposedly straightforward experiences as tasting wine, enjoying a steak or
17 Vote(s)
September 11, 2010
June 23, 2010
Neuroscientists can predict your behavior better than you can
In a study with implications for the advertising industry and public health organizations, neuroscientists have shown they can use brain scanning to predict whether people will use sunscreen in the next week better than the people themselves can predict whether they will do so. This is the first persuasion study in neuroscience to predict behavior change.
15 Vote(s)
15 Vote(s)
Comments Off
June 8, 2010
Poor health? Easier for some to blame bad genes than change lifestyle
Does knowing that genes are partly responsible for your health condition mean you are less likely to be motivated to find out about the benefits of behavioral changes? Those with the greatest need to change their behaviors are more likely to favor genetic explanations for diseases and the more behavioral risk factors they have, the less likely they are to be interested in behavior change informat
9 Vote(s)
9 Vote(s)
Comments Off