When it comes to self-control, consumers in the United States are in trouble. But a new study says there's hope; we just need a little help to see self-regulation as fun.
9 Vote(s)
September 21, 2010
Could learning self-control be enjoyable?
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May 19, 2010
I like it, but I don’t know why: How does conditioning affect consumer choice?
Even when they are exposed to conflicting information about products, consumers are greatly affected by images attached to brands, according to a new study.
16 Vote(s)
16 Vote(s)
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February 17, 2010
Do stereotypes drive consumer purchases from for-profit or nonprofit organizations?
Consumers perceive nonprofit organizations as being "warm," but not particularly competent, according to a new study.
6 Vote(s)
6 Vote(s)
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January 23, 2010
New podcasts from BehaviorTherapist.com
by Joye C. Anestis Our friends at the Cognitive-Behavioral Therapy Center of Western North Carolina (BehaviorTherapist.com) have released two new excellent podcasts, geared toward both consumers and professionals. We at PBB are continually impressed the the caliber of individuals that...
5 Vote(s)
5 Vote(s)
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January 20, 2010
Consumers have mixed reactions to puffery in advertising
Consumers don't always react positively to persuasion tactics that have nothing to do with the product (what the authors refer to as "puffery").
13 Vote(s)
13 Vote(s)
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January 6, 2010
Utilization of depression treament: demand is high but access is low
by Joye C. Anestis We have spent a considerable amount of time here at PBB discussing the treatment of major depression. If you're a regular reader, you know that effective depression treatments are well-documented, and consumers have a variety of...
7 Vote(s)
7 Vote(s)
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December 16, 2009
Researchers find formula for selling ‘but-it’s-good-for-you’ products
Providing consumers with a very small or even trivial immediate benefit encourages people to use products that may have more significant long-term health advantages, a new study shows. The research may offer the key to getting kids to wear their seat belts and encourage adults to use sunscreen.
5 Vote(s)
5 Vote(s)
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December 15, 2009
How categories and environment create satisfied and well-informed consumers
Expert consumers like to be surprised by unusual product formats, while novices crave familiarity, according to a new study.
15 Vote(s)
15 Vote(s)
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September 8, 2009
Tough economy can take a toll on health
September 07, 2009 Sep. 7--The longest recession since World War II has wreaked havoc on consumers' personal finances and thrown millions out of work.
12 Vote(s)
12 Vote(s)
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July 21, 2009
When Context Matters: Consumers Link Unfamiliar Products To Surrounding Items
Sometimes we judge a product by the company it keeps. For example, we might think a car advertised among expensive cars is also pricey -- but only if we're unfamiliar with the car, according to a new study.
14 Vote(s)
14 Vote(s)
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