6 Vote(s)
September 25, 2009
It always seems worse than you think
There is a cliché in media stories where figures for a disease or condition are quoted followed by a statement that "the true figures may be higher". Sampling errors mean that initial figures are equally as likely to be under-estimates as over-estimates but we only ever seem to be told that the condition is under-detected.For example, this is from a recent (actually pretty good) New Scientist art
6 Vote(s)
6 Vote(s)
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July 21, 2009
When Context Matters: Consumers Link Unfamiliar Products To Surrounding Items
Sometimes we judge a product by the company it keeps. For example, we might think a car advertised among expensive cars is also pricey -- but only if we're unfamiliar with the car, according to a new study.
14 Vote(s)
14 Vote(s)
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