Business Week has a fascinating article on the rise of 'ambient scenting' - a type of smell-based marketing used in High Street stores to alter the buying behaviour of shoppers.There is now a small but determined scientific literature on the effect of scents on consumer behaviour. These studies have found, for example, that a well-chosen perfume can increase people's liking of products, improve m
6 Vote(s)
June 22, 2010
Smells like retail
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February 23, 2010
When We Want Something More Although We Like it Less
Wanting something and liking something are two separate things, and it is not uncommon that people develop strong "wants", or "must haves" for things they don't particularly like.Indeed, it is possible that certain events increase our want for an object, while simultaneously decreasing how much we actually like the object. According to a recent research report this can ha
19 Vote(s)
19 Vote(s)
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