· How and why we consume and how our beliefs, ideas and senses influence consumption.Peter Drucker, the management consultant, famously argued that about 80% of all products and services fail or fall well short of targets within six months of launching. Clearly markets have little understanding of what consumers want -- perhaps because people have [...]» Visit happier.com for tools and test
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June 19, 2009
Consumer Psychology
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Consumer Psychology
· How and why we consume and how our beliefs, ideas and senses influence consumption.Peter Drucker, the management consultant, famously argued that about 80% of all products and services fail or fall well short of targets within six months of launching. Clearly markets have little understanding of what consumers want -- perhaps because people have [...]» Visit happier.com for tools and test
15 Vote(s)
15 Vote(s)
Comments Off