Why people think they are less influenced than others by adverts and persuasive messages.» Get Online Counseling Now
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August 3, 2010
July 29, 2010
3 Universal Goals to Influence People
Central to the art and science of persuasion is understanding the unconscious goals for which everyone is aiming.» Reach 30,000 psychology lovers, find out about advertising on PsyBlog.
9 Vote(s)
9 Vote(s)
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June 23, 2010
Neuroscientists can predict your behavior better than you can
In a study with implications for the advertising industry and public health organizations, neuroscientists have shown they can use brain scanning to predict whether people will use sunscreen in the next week better than the people themselves can predict whether they will do so. This is the first persuasion study in neuroscience to predict behavior change.
15 Vote(s)
15 Vote(s)
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June 17, 2010
Winners wanted: lucky bastards need not apply
A delightful experiment in the Journal of Gambling Studies demonstrates how susceptible we are to social persuasion to the point where even our established cognitive biases yield to the influence of others.The illusion of control is the tendency to believe that we have influence over uncontrollable events. It has been well demonstrated in gamblers who may often put down wins and losses to their s
6 Vote(s)
6 Vote(s)
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June 24, 2009
Persuasion: The Right-Ear Advantage
If you want someone to comply with a random request for a cigarette, you should speak into their right ear, according to a new study by researchers in Italy.Marzoli & Tommasi (2009) had a female confederate visit a disco and approach 176 random people asking for a smoke. Clubbers were about twice as likely to [...]» Visit happier.com for tools and tests built by experts. Sign-up today t
12 Vote(s)
12 Vote(s)
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